Dolland and Aitchison
Probably the advertising board that I am most proud of, and one that came together easily for the most part.
It was a fun Baywatch tribute with some cool gags to contribute. From memory it was also one of the quickest I have done too. I can never figure out why they didn't give it to us for the David Hasselhoff chest hair gag alone.
Lion of Judah... Prince Promo
Just wish I had a lot more time with this one... In the end I was barely able to do more than a fancy thumbnail version. Thank god Pete Commins is a genius renderer. Not that we got it in the end.
Argos Spacemen Gag
Argos had this script where Aliens come across their pile of never ending product. I thought it would be hilarious if they discovered a hairdryer, and their leader would pull it on his flunkies... then laugh his @rse off. The gag made it, but the octopus aliens didn't. The board was longer, but i thought the gag was the best thing about it.
Kronenbourg 1664
A peculiar challenge to this pitch was that it was a beer ad where you weren't allowed to have people associated with the product.
Advertising alcohol in Russia is a tricky issue apparently and it meant the agency had to get 'creative' in finding a way around this issue yet still differentiate their product as something desirable. Further complicating the issue was that it was meant to be a collaboration between two market territories, France and Russia with something to offer each. I can't remember the exact brief now but it had to be classy, engaging, industrial and would be carried by the music which would crescendo at some point with an empty bottle, then start up all over again. A simile of the journey of a beer through an amazing mechanical body proxy. Hitting you over the head with an organic mechanical experience...
I love the contradictions of advertising.
As a side note I think this one all fell apart when the two territories couldn't agree on what they wanted. I'm glad I wasn't there in those conference calls with Russian, French, English and interpretations of each being thrown around in serious negotiations... I think that is what we have the UN for.
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